The Price of College, or how one college sets its tuition

Rarely does any family pay the full cost of a college education, but here is a twist on how one college decides how to set its tuition.

Dr. StrangeCollege or, How I Learned to Stop Worrying and Love the Journey

In a recent post, The Price of College, or how a $60,000 tuition can be dubbed a discount, I described college pricing as complicated, individualized, and opaque. Upon occasion college administrators shed light on the process. A couple of years ago, W. Kent Barnds, Vice President for Enrollment, Communication & Planning at Augustana College, wrote about the steps Augustana follows to determine a price.

Old Main, Augustana College, Rock Island, IL Old Main, Augustana College, Rock Island, IL

Augustana is a very well-regarded small, private liberal arts college in Illinois. Barnds’ post opens the door to the enrollment management perspective of admissions, a perspective internal to a college. While prospective students and their families may look at admissions as the team selecting the few who will be invited to attend, the college administration may look at admissions as the team charged with filling classroom seats and dormitory beds. If you’re interested in understanding the college’s perspective…

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